I picked up three bars of Willie's cacao on a recent outing to Waitrose and I couldn't resist whisking them off the top shelf before I had time to feel guilty! I think the packaging is unusual, with its different type sizes and fonts, which never fails to grab my attention. It is designed by the boys at the Taxi Studio a creative company based in Bristol. I also like the way the bar is divided up into two squares so you can have one now and another one later.
The Chocolate: For those of you who failed Geography GCSE, Indonesia is positioned between Australia and Thailand with Malaysia to the left. As I lived in that part of the world I should know! It did however come as a bit of a surprise to discover that Indonesia is the third largest cocoa producer in the world, according to a report in 2008.
The chocolate itself has a lovely soft and light aroma. The actual presentation isn't perfect with the surface pock marked with a few random holes but I'm gradually learning that this is not a major concern. The chocolate is a bit grainy on the tongue with a fruity and "caramel" bitterness in the background. The finish is also a little bit dry and chalky towards the end with a 'treacle' flavour coming through very late on.
Personally I prefer a Venezuelan chocolate but I'm pleased that I've tasted this unique piece of chocolate as it is totally different to anything I've tasted. Overall I give this bar 7/10 for its very distinctive and interesting flavours. The 80g bar was purchased from Waitrose at a cost of £3.05 which for a handmade product is a fair price. If you like Willis's Cacao you might also like to buy his latest book...